{"title":"KIS KeraDirect","description":"","products":[{"product_id":"kis-keradirect","title":"KIS KeraDirect Hair Dye","description":"\u003cp\u003e\u003cstrong\u003eKIS KeraDirect Hair Color\u003c\/strong\u003e is a semi-permanent hair color that lets you quickly and easily create intense fashion shades in the hair. This ready-to-use color contains direct-acting color pigments, so no oxidation is required. The formula lets you mix shades together to create fully personalized colors. For softer pastel results, add the Clear variant to reduce the intensity. KIS KeraDirect can be used on both light and dark hair, with the color appearing most vibrant and visible on lighter hair. The color lasts an average of 2 to 3 washes and fades gradually.\u003c\/p\u003e\n\u003ch3\u003eHow to use\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eWear gloves during application to prevent staining, and protect the hairline with skin cream or oil.\u003c\/li\u003e\n\u003cli\u003eApply KIS KeraDirect to clean, towel-dried hair. If needed, mix the desired colors to create the perfect shade.\u003c\/li\u003e\n\u003cli\u003eDo not use conditioner or a mask beforehand, so the hair can absorb the color optimally.\u003c\/li\u003e\n\u003cli\u003eDistribute the product evenly through the hair and leave it on for 15 to 30 minutes.\u003c\/li\u003e\n\u003cli\u003eThen rinse thoroughly with water.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eResult\u003c\/h3\u003e\n\u003cp\u003eThe hair instantly takes on a vibrant, expressive fashion shade with an intense color result. The color is even and striking, with a fresh, creative look. Depending on the base and chosen shade, the result can be a subtle or bold color statement that gives the hair a unique look.\u003c\/p\u003e","brand":"Kis Haircare","offers":[{"title":"Blue","offer_id":49216052920607,"sku":"KIS95364","price":16.11,"currency_code":"EUR","in_stock":true},{"title":"Clear","offer_id":49216053018911,"sku":"KIS95360","price":16.11,"currency_code":"EUR","in_stock":true},{"title":"Smoke","offer_id":49216053084447,"sku":"KIS95361","price":16.11,"currency_code":"EUR","in_stock":true},{"title":"Teal","offer_id":49216053117215,"sku":"KIS95366","price":16.11,"currency_code":"EUR","in_stock":true},{"title":"Turquoise","offer_id":49216053182751,"sku":"KIS95365","price":16.11,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/8869\/8911\/files\/kis_keradirect_smoke.jpg?v=1725365249"}],"url":"https:\/\/www.johnbeerens.com\/en\/collections\/merk-kis-kappers-kis-keradirect.oembed","provider":"JohnBeerens.com","version":"1.0","type":"link"}