{"product_id":"alter-ego-technofruit-color-matte-100-ml","title":"Alter Ego Technofruit.color Matte 100ml","description":"\u003cp class=\"sr-only\"\u003e\u003cstrong data-start=\"0\" data-end=\"43\"\u003eAlter Ego Technofruit.color Matte 100ml\u003c\/strong\u003e offers professional, demi-permanent hair color with a natural matte finish. This formula was specially developed for those who want a subtle, modern hair color without shine—ideal for creating fashionable, soft color accents or neutralizing unwanted tones.\u003c\/p\u003e\n\u003cdiv class=\"text-base my-auto mx-auto pb-10 [--thread-content-margin:--spacing(4)] thread-sm:[--thread-content-margin:--spacing(6)] thread-lg:[--thread-content-margin:--spacing(16)] px-(--thread-content-margin)\"\u003e\n\u003cdiv class=\"[--thread-content-max-width:40rem] thread-lg:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\" tabindex=\"-1\"\u003e\n\u003cdiv class=\"flex max-w-full flex-col grow\"\u003e\n\u003cdiv data-message-author-role=\"assistant\" data-message-id=\"ab2e137d-17f5-4436-aba9-0f17ec201f2a\" dir=\"auto\" class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal [.text-message+\u0026amp;]:mt-1\" data-message-model-slug=\"gpt-5\"\u003e\n\u003cdiv class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[1px]\"\u003e\n\u003cdiv class=\"markdown prose dark:prose-invert w-full break-words light markdown-new-styling\"\u003e\n\u003cp data-start=\"328\" data-end=\"773\"\u003eThe innovative Technofruit.color Matte technology combines gentle pigments with conditioning ingredients that protect the hair during the coloring process. The ammonia-free formula ensures a pleasant experience and respects the hair’s structure, while delivering an even, multidimensional, and long-lasting result. Perfect for refreshing existing colors or creating new shades with a natural-looking intensity.\u003c\/p\u003e\n\u003ch3 data-start=\"775\" data-end=\"788\"\u003e\u003cstrong data-start=\"775\" data-end=\"786\"\u003eUsage\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli data-start=\"792\" data-end=\"928\"\u003eMix the desired amount of Technofruit.color Matte with the corresponding developer according to the instructions for the Technofruit line.\u003c\/li\u003e\n\u003cli data-start=\"932\" data-end=\"994\"\u003eApply the mixture evenly to dry, unwashed hair.\u003c\/li\u003e\n\u003cli data-start=\"998\" data-end=\"1077\"\u003eLet it sit for 20 to 30 minutes, depending on the desired intensity.\u003c\/li\u003e\n\u003cli data-start=\"1081\" data-end=\"1155\"\u003eRinse thoroughly and wash the hair with a color-specific shampoo.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-start=\"1157\" data-end=\"1339\"\u003e\u003cstrong data-start=\"1157\" data-end=\"1170\"\u003eResult\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp data-start=\"1157\" data-end=\"1339\"\u003eThe hair takes on a refined, matte color with a natural look. The shade remains intense and even, while the hair feels soft, hydrated, and supple.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Alter Ego","offers":[{"title":"1\/0 Natural","offer_id":49362159796511,"sku":"AE3983","price":0.0,"currency_code":"EUR","in_stock":true},{"title":"3\/0 Natural","offer_id":49362159829279,"sku":"AE3984","price":0.0,"currency_code":"EUR","in_stock":true},{"title":"4\/0 Natural","offer_id":49362162090271,"sku":"AE5993","price":0.0,"currency_code":"EUR","in_stock":true},{"title":"5\/0 Natural","offer_id":49362162123039,"sku":"AE5994","price":0.0,"currency_code":"EUR","in_stock":false},{"title":"6\/0 Natural","offer_id":49362162155807,"sku":"AE5995","price":0.0,"currency_code":"EUR","in_stock":true},{"title":"7\/0 Natural","offer_id":49362159665439,"sku":"AE5996","price":0.0,"currency_code":"EUR","in_stock":true},{"title":"8\/0 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