By now, we’veall heard about it. It’s a magic word for all hairstylists:keratin. This magical protein makes your hair manageable again thanks to its natural restorative properties. If you apply this treatment correctly, you’re guaranteed to walk out the door with shiny, soft hair. What I personally find to be a huge plus is that the effect lasts a long time. In other words, when I get the keratin treatment, I don’t have to take my flat iron out of the closet for a long time. This is only better for the quality of my hair. If you’re also considering using keratin or want to learn more about this type of protein, we recommend reading the rest of this blog. Who knows—this might just be the final push you need to givekeratin a try ;)
What exactly is keratin?
We keep hearing everywhere that keratin is the treatment of the moment. Apparently, just like with many other products, the hype originated in the U.S. about five years ago. What exactly is keratin? Keratin is a protein produced naturally by the body. Because it’s a substance produced naturally by the body, you can use it on any hair type. And it’s 100% safe! Keratin is the main building block of your hair. It’s found in your hair, skin, and nails, among other places. The substance provides strength and flexibility. Natural keratin can be soft (hair) or hard (animal hooves). Did you know that our hair is 90% keratin?
What exactly does keratin do?
Frequent use of hair dryers, flat irons, and other heat styling tools reduces the amount of keratin in our hair. Treatments such as bleaching, straightening, perms, and coloring also have a negative effect on the amount of keratin in our hair. Undergoing a keratin treatment restores your hair’s keratin levels. It repairs the damage caused by external factors. So it’s no wonder that keratin productsare so popular! Their properties are truly amazing.
For which hair type?
Keratin is suitable for all hair types. It’s a natural substance produced by the body, not a chemical. So it doesn’t cause any damage. Now, some people say that after a treatment, their hair has a strange texture. It’s possible that you won’t get the desired result if you use too much or too little keratin. This throws the protein balance in your hair off. That’s why we recommend visiting aprofessional hairstylistif you want to be sure of a great result.
Misconceptions About Keratin
Straight hair: The biggest misconception is that people think they’ll have straight hair right after a keratin treatment. Remember: keratin repairs and nourishes the hair! It’s not a straightener that makes the hair straight. So, for some people, the hair does become straight after a keratin treatment, while for others it doesn’t. Keratin does nothing more than repair damaged hair. After a successful treatment, however, your hair will be easier to style.
Do It Yourself: Of course, you can buy akeratin kitand try it at home! Experience shows that results are still better when the treatment is applied by a professional. If you’re unsure, you can alwayscontacta professional for advice, so you, too, can achieve the results you want!
When to use keratin:
- frizzy and unruly hair
- dry hair
- coarse hair
- damaged hair (from sun, sea, chlorinated water, and heat styling tools)
- dyed, permed, or straightened hair
Lasting results?
The results of a keratin treatment can last up to 3 months. You’ve had the treatment and are happy with the results. Now the question is: how do you maintain these results for as long as possible? We’ll give you some tips to help you get the most out of your treatment!
- Don't wash your hair right after the treatment (wait at least 3 days)
- Use the righthair care products
- Preferably, wear your hair down (no hair ties)
- Blow-dry your hair during the first few days after the treatment
- Make sure the protein in your hair stays balanced
Should I get treatment or not?
It'sup to youwhether or not to undergo the treatment. Before you make your decision, be sure to do the following:
- Ask your hairstylist about the brands they use and search on Google to see if they're any good.
- Decide for yourself what you want to achieve with the keratin treatment (straight hair, conditioning, repair)
- Check out the experiences of friends who have already undergone the treatment
I hope that after reading this blog, you'll be motivated to try this treatment too! If you have any questions about keratin, feel free to ask them via email shade@johnbeerens.com. For those who've already made their choice. I hope you enjoy the result ;-).
