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Over Color Wow

Color Wow is the brand that’s entirely focused on one goal: solving your hair problems and delivering the WOW factor. Whether you’re looking to protect your hair color, control frizz, or achieve fuller, thicker hair, Color Wow has revolutionized the world of hair care with its groundbreaking formulas. The brand has now won over 100 major beauty awards and is known worldwide as the leading innovator in hair care.

What makes Color Wow unique is its passion for hair. The brand isn’t just focused on products—it’s truly hair-obsessed. By using the highest-quality, scientifically proven ingredients, Color Wow continues to push the boundaries of hair care and discover new technologies and ingredients for optimal results.

Color Wow Dream Coat

One of the brand’s bestsellers is the Color Wow Dream Coat Supernatural Spray. This spray protects hair from humidity and frizz, making it ideal for rainy or humid conditions. The Dream Coat Spray keeps your hair frizz-free for up to three washes and gives it a beautiful, shiny finish—perfect for smooth, healthy hair.

The Dream Coat line consists of three products, each designed for specific hair needs, but all with the same ultimate goal: smooth, shiny, and frizz-free hair.

Dream Coat Supernatural Spray: The original formula, perfect for styling hair. It forms an ultra-light protective layer around the hair that repels moisture, prevents frizz, and provides a long-lasting smooth finish. Ideal for colored or damaged hair that needs a sleek, shiny look.

Dream Coat for Curly Hair: Specially formulated for curly hair. The spray keeps curls defined and frizz-free, while leaving hair light and flexible. It combines the benefits of gels, serums, and creams, yet feels ultra-light and keeps curls looking beautiful all day long.

Color Wow Dream Coat Extra Strength: This formula creates an extra protective layer around the hair, making it ideal for hair that’s frequently exposed to humid conditions. It protects against frizz and humidity while enhancing the hair’s natural shine. Together, these three Dream Coat sprays offer a solution for every hair type and need: from straight to curly hair, from daily protection to extreme humidity resistance.


Why Color Wow Is Different

Color Wow goes beyond standard clean beauty guidelines. In the United States, 30 ingredients are banned in personal care products, and in the European Union, that number is as high as 1,400. Color Wow has banned all of these ingredients and has also removed 70 additional ingredients that can cause hair color to fade, darken, or distort.

But it’s not just about what we leave out. Color Wow also adds essential ingredients. All leave-in treatments and styling products contain at least two types of heat protection, so you can style your hair more safely and keep it looking healthier.

The Story Behind Color Wow

Gail Federici, founder of Color Wow, is known for her tenacity: when there’s a problem, she doesn’t stop until it’s solved. Her office is filled with sources of inspiration—from Navy SEAL quotes to images of Winston Churchill—that highlight her perseverance. With over 40 years of experience in hair care and countless awards, Gail has developed groundbreaking products, from Frizz Ease at John Frieda Hair Care to the revolutionary Dream Coat Supernatural Spray.
At Color Wow, product development is done entirely in-house at the Color Wow Lab, under the direction of renowned biochemist Dr. Joseph Cincotta and with Gail’s strict approval. New products must meet one criterion: they must solve a problem that has never been addressed before or outperform all other products.


Why Choose Color Wow?

Color Wow combines innovation, scientifically backed formulas, and clean beauty principles to deliver results-driven products. From color retention to frizz control, heat protection, and volume enhancement: Color Wow offers solutions for every hair concern. The brand has been recognized with over 100 beauty awards, uses only high-quality ingredients, and delivers luxury hair care that really works.


Revolutionary Color Wow products in the JohnBeerens.com lineup

Texas Hold ‘em Big Hold Hairspray creates big, voluminous hairstyles with long-lasting hold without leaving hair stiff or sticky. Thanks to special emollients, hair remains supple and malleable, while built-in heat protection, UV filters, and a pH level that minimizes hair damage ensure healthy styling. Ideal for bold looks that need to stay perfect all day long.

The Dreaming Repair & Resurfacing Treatment is an intensive anti-frizz and anti-damage treatment for dull and damaged hair. It repairs hair cuticles, fills in cracks and split ends, and gives hair a silky-soft, smooth, and bouncy finish. Perfect for anyone who wants to repair damaged hair, prevent frizz, and maintain long-lasting shine.


Discover Color Wow at johnBeerens.com

Do you want to give your hair the care and protection it deserves? With Color Wow products, you can easily achieve frizz-free, shiny, and healthy hair. Color Wow has the perfect solution for every hair type. Discover the full range at JohnBeerens.com and give your hair the WOW factor it deserves.