Goldwell History

The brand was founded in 1920 by German entrepreneur Hans Erich Dotter. He had no connections in the hairdressing industry. Nevertheless, his vision was to build a company focused exclusively on professional hairdressers as business partners. In 1948, he founded a chemical factory to produce hair products exclusively for stylists. The first product, an innovative cold perm, was also introduced that year. After producing several products, the brand expanded into new markets in 1958. In 1979, Goldwell brought its products to America. In 2005, thanks to new innovations, the company developed Goldwell Styling. It was later renamed Stylesign. A few years later, it introduced ‘new kerasilk’, a long-lasting keratin treatment that can be used at home. In 2014, it launched a new communications strategy that it continues to implement today: creating sustainable value in the salon through close, effective collaboration.

Goldwell

Goldwell products offer the very best hair care, with phenomenal results! Best known for powerful styling products and products that create and maintain radiant, professional hair color, Goldwell uses the most innovative and advanced technologies to consistently achieve the best results imaginable. This exclusive brand shares your passion for beautiful hair and offers a comprehensive range for impressive results at home and in the salon. This premium brand began by serving professionals exclusively, and its products are now available to consumers too! Discover Goldwell and see for yourself!

Goldwell Products

Goldwell's extensive range at JohnBeerens.com includes hair care products such as conditioners and treatments, as well as hair color and color-protecting products for beautiful hair color. Gel, hairspray, and other styling products for both men and women are also available in different levels of hold and fixation. These styling products are designed to bring your style and color to life in a special way. Make your hair the center of attention like never before with Goldwell! Goldwell products are divided into several categories. The brand offers a wide range of hair care products, styling products, finishing products, and hair color products. Goldwell also has several product lines:

  • Goldwell Stylesign: offers a wide range of styling products and is divided into Ultra Volume, Just Smooth, Curly Twist, Creative Texture, and Perfect Hold. Here you'll find everything for shiny hair, voluminous curls, or beautifully straight hair.
  • Goldwell Dualsenses: Specially designed for everyone who wants to enjoy optimal hair care, Goldwell Dualsenses delivers an immediate improvement that you can both feel and see. Matching hair care products are the secret behind every perfect style, color, and look. Goldwell Dualsenses uses an innovative FadeStop formula that gently cleanses the hair and prevents color from fading through the dual action of pomegranate extract. These products are true must-haves for unbeatable color retention!
  • Goldwell Elixir: an oil for smooth, shiny, soft hair.
  • Goldwell Topchic: a hair color line offering permanent color with 100% gray coverage and long-lasting color retention.
  • Goldwell Colorance: a demi-permanent hair color for intense shine or a change of color.
  • Goldwell Soft Color: a semi-permanent hair color in the form of a mousse or foam.

Goldwell Hair Care

The Goldwell hair care range consists of serums, treatments, sprays, an oil, and heat protection products. For example, there's a hair serum for dry and damaged hair that helps prevent breakage. There are also serums for different hair types, including color-treated hair. In addition to its conditioning benefits, Goldwell Dualsenses Color Serum Spray also prevents color from fading. A Goldwell treatment is more intensive than a conditioner or hair mask and helps restore the hair's health. The brand also offers several products with heat-protective properties. For example, there's a styling product that shortens blow-drying time and protects hair from the heat of the hair dryer while you blow-dry.

Goldwell Styling

The styling range consists of wax, paste, spray, cream, and mousse. With such a wide range, there's something for everyone. For example, there's a setting spray wax free from parabens and sulfates. For more volume, you can use Dualsenses Ultra Volume Bodifying Spray or Stylesign Volume Double Boost Root Lift Volumespray. There is a product for every hair type. For curly hair, for example, the Curly Twist line helps you create perfect curls. The Just Smooth line leaves hair manageable and frizz-free with a beautiful shine.

Featured: Goldwell Gel. This brand's gels are hugely popular with professionals and consumers! One of its best-selling products lives up to its name by providing volume and hold. The gel contains bamboo protein to keep hair elastic. Some call it the best gel on the market.

Goldwell Finishing

The finishing range includes hairsprays and serums. All the products in the brand's range are perfect for giving hair the finishing touch. The hairsprays give hair a brilliant shine while keeping it flexible and full of hold. The serums protect hair from external influences, so your hair is well protected before you leave the house.

Goldwell Hair Color

For optimal color results, choose one of the brand's hair color shades. There are several types of hair color, including Colorance and Topchic. Topchic is known for 100% gray coverage, excellent longevity, even results, and a gentle cream formula that prevents excessive damage to the hair. The cream uses patented Coenzyme Technology. Colorance is a demi-permanent hair color with a pH-balanced formula containing IntraLipid, which repairs the hair structure by replenishing up to 70% of these lipids. Colorance is very gentle on hair, delivers perfect color results and a beautiful shine, and leaves hair feeling soft.

Buy Goldwell

Goldwell offers solutions for everyone who dreams of radiant, strong, and healthy hair. Its hair care products provide your hair with plenty of hydration and nourishment, while its styling products let you create both impressive hairstyles and natural looks. Products from this professional range are safe and easy to order from JohnBeerens.com. Would you like personalized advice to help you choose, or would you like to know more about Goldwell products? Feel free to contact our beauty specialists, who are happy to help! You can reach us by phone at +31 (0)13 – 5 30 20 10 or by email at beautycare@johnbeerens.com.