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Joico stands for beautiful, healthy hair and uses the very best ingredients available. The brand’s motto is that nothing beats the beauty of healthy hair. Hair that retains its vitality, color, and shine gives everyone the confidence they’re looking for. The brand’s innovations are designed to restore hair to its strongest and shiniest state. They’ve achieved this through years of experience dating back to 1975. That year, they were pioneers in the use of keratin. Years later, in 2006, the brand’s scientists discovered the Quadramine Complex—an exclusive technological blend of lipids, amino acids, and biomimetic ceramides that improve, soften, and smooth the hair structure, thereby enhancing the hair’s overall condition. In 2006, the brand revolutionized the hair care industry with its patented Bio-Advanced Peptide Complex, a unique formulation that repairs hair like never before. In the years that followed, they made further scientific advancements to optimize their products, resulting in the well-known brand we have today that delivers amazing results.

 The brand sets very high standards for its products and is committed to keeping hair healthy. Joico, also known as “The Healthy Hair Company,” makes its products exclusively from natural ingredients.

  • Not tested on animals
  • Keeps hair healthy
  • Made with natural ingredients
  • For every hair type

Joico products

There’s a product to suit every hair type, from shampoo to wax. These products truly deliver the results they promise. At JohnBeerens.com, several Joico product lines are available:

Buy Joico

JohnBeerens.com is an official retailer of the brand. You’re guaranteed 100% authentic products. Thanks to the extensive knowledge of our beauty specialists, we can always provide you with the expert advice you need! Our beauty specialists are available Monday through Friday from 9:00 a.m. to 8:30 p.m. by phone at +31 (0)13 - 5 30 20 10 or by email at beautycare@johnbeerens.com.