O'Right

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O’Right

O'Right is a hair care line that not only focuses on natural products but also seeks to combine traditional Taiwanese rituals with eco-friendly lifestyles. In 2002, O’Right entered the salon industry in response to the growing need among consumers and hairstylists for a truly natural hair care line that they feel good about and can safely use every day. The brand is inspired by nature and its customers’ green lifestyles. In this way, O’Right aims to emphasize human health and a love for nature. The green hair care brand focuses on three simple commitments: high-quality products that are healthy for people and healthy for the planet.

O’right is 100% eco-friendly and natural. In addition, the products are vegan, gluten-free, and not tested on animals. Because of the company’s focus on natural ingredients, the products contain no sulfates, parabens, or other harmful substances, and the hair care products are considered sustainable and responsible.

O’Right products

 

  • O’Right Bamboo: hair and scalp care with bamboo leaf extracts that have moisturizing properties to restore moisture balance
  • O’Right Camellia: hair care enriched with white Camellia extract for scalp problems, oily hair, and psoriasis
  • O’Right Dandelion: hair care products for sensitive scalps and children that gently cleanse the hair without irritating the hair or the scalp
  • O’Right Goji Berry: hair care for fine and lackluster hair
  • O’Right Golden Rose: hair care with unique botanical color protection for colored hair
  • O’Right Green Tea: hair care for normal hair without specific hair problems
  • O’Right Purple Rose: hair care products with essential oils that repair damaged and colored hair
  • O’Right Recoffee: Hair Care with Recycled Coffee Grounds for Voluminous Hair
  • O’Right Rose Hip: hair care products containing various nutrient-rich oils to deeply moisturize the hair
  • O’Right Tea Tree: hair care products made with pure Australian tea tree oil
  • O’Right Kids: Hair Care Specifically for Children

 

O’Right and a Better Environment

O’right believes that everyone can do their part to create a greener world. Every small step contributes to larger environmental changes. That’s why they are committed to this belief, with the goal of making the environment even healthier. Since early 2002, O’right has been convinced that healthier products for society, people, and the environment lead to a more sustainable future. The logo consists of a green “O,” which represents the Earth they want to make greener. In more than 30 countries around the world, they continue to challenge themselves to take “green” to a whole new level and make every aspect of their products and supply chain green. From green production to the high-quality ingredients in all their products, from biodegradable and “renewable” packaging to their corporate culture and social responsibility, all of these elements come together to create a brand with a genuine passion for nature and their products. O’Right stands for the right things they want to achieve.  

O’Right Sustainable Packaging

With the goal of making its products better and greener, O’right developed packaging that would be as environmentally friendly as possible. Research has shown that 90% of all plastic waste worldwide is used only once and ends up as litter in the environment. According to United Nations estimates, if we continue on this path, by 2050 there will be as much plastic floating in the ocean as there is marine life. O’right aims to reverse this trend by using compostable packaging wherever possible. This led O’right to develop the following packaging concepts:

Tree-in-a-Bottle: This packaging is made entirely of PLA, which is naturally derived from plant waste. The packaging can be composted sustainably, allowing the bottle to decompose within a year under optimal conditions. During this process, seeds are released from which an acacia tree can grow. This packaging is used for the Green Tea, Golden Rose, and Goji Berry Shampoos (250 ml).

Floralbox: Many products are still packaged in boxes. To make this more sustainable, O’right has made all its paper packaging from FSC-certified paper, ensuring that the wood is sourced in a more sustainable way. The boxes contain handmade pieces of seed paper from which a plant can grow. This can be done by simply placing the box in the soil. Furthermore, the packaging itself contains no harmful substances, and the printing is done with soy-based ink.

Bamboo: Bamboo is considered one of the most sustainable types of wood available. A bamboo forest absorbs more CO2 and produces 35% more oxygen than a regular forest. Furthermore, bamboo can grow very quickly—sometimes more than 80 centimeters per day—allowing it to be harvested responsibly and quickly. The bamboo is used for the bottle caps and showcases the beautiful and robust structure of the bamboo through traditional craftsmanship.

Recoffee: O’right uses recycled coffee grounds oil in its products, which is ideal for hair care. The leftover fibers from the recycled coffee grounds are then used by O’right to make a plastic bottle (PLA) from entirely organic material.

Buy O'Right online

Would you also like to take care of your hair and enjoy these wonderful products without harming the environment? Then order one of the O'right hair products today at JohnBeerens.com and see what these products can do for your hair! If you still have questions about the products or are wondering what’s best for your hair type, you can always contact one of our beauty specialists by email at beautycare@johnbeerens.com or by phone at: +31 (0)13 530 20 10—they’ll be happy to help you!