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Professional and sustainable hair care from REF

REF is a leading Swedish hair care brand known for its professional products, which prioritize sustainability and quality. Since its founding, REF has been committed to creating hair care products that are both effective and eco-friendly. The brand uses 100% vegan ingredients and avoids sulfates, so you’re not only doing your hair a favor, but the planet as well.

Why choose REF hair care?

  • 100% vegan en cruelty free
  • Free of sulfates and parabens
  • Professional salon-quality results for home use
  • Suitable for all hair types
  • Sustainable and Environmentally Friendly Formulas
  • Nourishes, strengthens, and protects the hair
  • Developed with natural ingredients and innovative technologies

Innovative formulas with nourishing ingredients

At REF, it’s all about the perfect combination of nature and science. The products are enriched with powerful ingredients such as quinoa protein, which helps repair and strengthen the hair. This protein, which is a plant-based alternative to keratin, contains a wide range of amino acids that are essential for hair growth and health.

In addition, REF uses a naturally derived UV filter made from sunflower oil to protect your hair from harmful rays, keeping the color vibrant and preventing it from fading.

REF product lines for every hair type

REF offers an extensive selection of hair care products organized into different lines, so you can easily find the products that suit your specific hair type and needs. 

REF Illuminate Color: Specially formulated for colored hair, this line helps preserve color and protect against UV rays.

REF Intense Hydrate: Thisline provides intensive hydration for dry and damaged hair, restoring its health and shine. The REF Intense Hydrate Shampoo is perfect for daily cleansing and care

REF Ultimate Repair: Designedto repair damaged hair with deep hydration and strengthening.

REF Weightless Volume: Perfectfor fine hair that needs a volume boost without feeling heavy.

REF Cool Silver: The ideal line for blonde, gray, and bleached hair that has an unwanted yellow or warm tone.

Professional styling products from REF

In addition to its hair care lines, REF also offers a range of styling products to help you create the look you want:

REF Fiber Mousse: This mousse provides a strong hold and texture, making it ideal for creating volume and a defined style without leaving the hair feeling sticky.

REF Curl Power: Perfect for defining curls, this cream moisturizes and enhances the hair’s natural texture, giving you beautiful, bouncy curls.

REF Texture Spray: This spray creates a casual look with a matte finish and provides light hold, allowing you to style your hair without weighing it down.

Why is REF Shampoo so popular?

REF Shampoo is one of the most popular professional shampoos thanks to its sulfate-free formulas and nourishing ingredients. The shampoos gently cleanse the hair without stripping away its natural oils. This keeps the hair feeling healthy, soft, and shiny.

In addition, REF shampoos are suitable for various hair types, such as dry hair, colored hair, blonde hair, and fine hair. Thanks to their professional formulas, you can enjoy salon-quality hair care from the comfort of your own home.

REF Conditioner for Soft and Nourished Hair

A good conditioner is essential for healthy hair, which is why REF Conditioners were developed to intensively nourish, moisturize, and protect the hair. The conditioners help reduce tangles, make the hair easier to comb, and provide a smooth, shiny finish.

Whether you have dry, damaged, or colored hair, REF has a conditioner that meets your hair's needs. Thanks to its lightweight formulas, your hair is nourished without feeling heavy or greasy.

More Volume with REF FiberMousse

REF Fiber Mousse is one of REF Stockholm's most popular styling products. This professional hair mousse gives hair long-lasting volume, texture, and hold without feeling sticky.

This mousse is perfect for adding body to fine or limp hair, while providing a flexible hold and a natural finish. Ideal for blow-drying, volumizing, and long-lasting hairstyles.

Discover REF at JohnBeerens.com

At John Beerens, you’ll find the complete REF product line. Whether you’re looking for shampoos, conditioners, styling products, or hair masks, REF offers the right care for every hair type. With a focus on sustainability and high-quality results, REF helps you make your hair look its best while also having a positive impact on the environment.

Discover the world of REF and experience for yourself the unique blend of nature and science that this brand has to offer. Visit JohnBeerens.com and give your hair the care it deserves with REF hair care products.