Moroccanoil—what exactly is it, and what does it actually do?
Moroccanoil is a globally beloved brand known for its innovative hair and skincare products, based on the powerful ingredient argan oil. All products feature the beloved, signature scent. Since its launch in 2006, Moroccanoil has taken the beauty industry by storm with its signature hair oil, which quickly became a must-have for stylists and beauty enthusiasts!
What does argan oil do for your hair?
Argan oil is rich in antioxidants, vitamin E, and fatty acids. It helps repair damaged hair, makes it stronger, and prevents split ends. Argan oil works for almost every hair type. Whether you have fine, curly, dry, or colored hair, Moroccanoil will make your hair shine again.

What is Moroccanoil?
Moroccanoil is a renowned beauty brand known for its high-quality hair and body care products. All products are made from “liquid gold”—argan oil. This oil is known for its ability to enhance shine and help hair recover.
The Background and Philosophy of Moroccanoil
Co-founder Carmen Tas visited a salon while traveling, where she underwent a special treatment with argan oil. To her surprise, her damaged hair was instantly transformed into shiny, smooth, and manageable locks. Inspired by these impressive results, Carmen decided to share the power of this argan oil treatment with the world. That’s how Moroccanoil was born, with a mission to make the benefits of this unique oil accessible to everyone.
Essential Ingredients and Their Effects
Moroccanoil products are popular worldwide for their high-quality formulas designed to repair, hydrate, and protect both hair and skin. The brand uses carefully selected ingredients that work together to deliver visible, long-lasting results. In addition, all Moroccanoil products are free of sulfates, phosphates, and parabens. Below is an overview of the key ingredients that form the basis of Moroccanoil products:
- Argan oil: This plant-based oil is extracted from the kernels of the argan tree, which grows exclusively in Morocco. Argan oil is packed with antioxidants, vitamin E, and essential fatty acids, which intensively nourish, moisturize, and protect the hair and skin. The antioxidants protect against UV rays and pollution, while vitamin E stimulates cell renewal and aids in hair repair.
- Keratin: A natural protein that plays a key role in the structure of both hair and skin. It strengthens the hair’s structure, makes hair smoother, and helps repair split ends, resulting in stronger, healthier hair.
- Glycerin: A powerful moisturizing agent that attracts and retains moisture. This helps keep both the hair and skin hydrated, making them feel softer and smoother without leaving them greasy.
- Flaxseed Oil: Derived from the seeds of the flax plant. This oil contains a high concentration of omega-3 fatty acids and antioxidants. Flaxseed oil deeply nourishes and locks in moisture, making it ideal for repairing dry and damaged hair. (Note: Not every Moroccanoil product contains flaxseed oil.)
In addition to these key ingredients, Moroccanoil uses a wide range of other active ingredients to optimize its products. Some Moroccanoil products contain silicones to provide protection during heat styling and against moisture loss. For the most up-to-date information on ingredients, always check the packaging.
What products does Moroccanoil offer?
Moroccanoil offers a wide range of products, from hair oils and masks to shampoos and conditioners. Here are our must-haves:
Moroccanoil Treatment:
This is the popular hair oil from Moroccanoil. Not only does it make your hair softer and shinier, but it also acts as a heat protectant and detangler.
Moroccanoil Hydrating Shampoo and Conditioner:
These products are perfect for everyday use and moisturize the hair without weighing it down.
Moroccanoil Intense Hydrating Mask:
A deeply hydrating mask that brings even the driest hair back to life.
Moroccanoil Curl Defining Cream:
For anyone with curls, this cream helps define frizzy curls and gives them a beautiful shine.
Frequently Asked Questions About Moroccanoil
What exactly is Moroccanoil?
Moroccanoil is known for its products that feature argan oil as the main ingredient. Moroccanoil offers a wide range of products, including shampoos, conditioners, masks, styling products, and the well-known Moroccanoil Treatment! All Moroccanoil products are free of sulfates, phosphates, and parabens and are suitable for color-treated hair!
Is Moroccanoil the same as pure argan oil?
No, Moroccanoil is not the same as pure argan oil. Although argan oil is the main ingredient in many Moroccanoil products, their line contains a unique blend of ingredients formulated to deliver specific results such as hydration, shine, and protection. In addition, Moroccanoil is formulated for easy use and quick results without leaving hair greasy, while pure argan oil typically takes longer to fully absorb.
What hair types is Moroccanoil suitable for?
Moroccanoil is suitable for every hair type! Each hair type offers specific benefits depending on the hair’s quality and needs. On the Moroccanoil page at JohnBeerens.com, you’ll discover everything about the different hair types and which products best suit your hair’s needs!
Dry and damaged hair: Moroccanoil is rich in argan oil, which intensely hydrates and repairs the hair. It helps restore damaged hair and gives it a healthier, shinier appearance. Moroccanoil Restorative Mask is a hair mask specially formulated to repair weakened and damaged hair. In addition to argan oil and keratin, this mask also contains nourishing shea butter. It helps deeply nourish, repair, and restructure your hair.
Apply the hair mask after washing your hair. Apply a generous amount to wet or towel-dried hair, then brush it through to ensure the mask is evenly distributed. Let it sit for at least 5 minutes, then rinse the mask out thoroughly. Use this mask no more than once a week for best results!
Fine Hair: For fine hair, Moroccanoil offers products that add volume and movement without weighing the hair down. Take, for example, the Moroccanoil Extra Volume Shampoo. This shampoo restores body and volume to limp hair. Your hair becomes fuller and more vibrant, more flexible, and easier to style after use! For best results, use the shampoo in combination with the Moroccanoil Extra Volume Conditioner. Thanks to this conditioner, your hair stays smooth and shiny even after rinsing!
Thick hair: Thick hair often needs more nourishment and hydration to prevent it from becoming dry or feeling heavy. The combination of Moroccanoil Hydrating Shampoo and Moroccanoil Hydrating Conditioner ensures a good balance of nourished, soft, and healthy hair! To style your hair properly after washing, you can use Moroccanoil Hydrating Styling Cream. Apply 1 to 2 pumps to your hands and distribute it evenly throughout your hair. Do not rinse this product out; in fact, you can apply extra product throughout the day to give your hair some extra care!
Bleached hair: Bleached hair is often damaged and more fragile due to chemical treatments. As a result, it requires more care. Moroccanoil Purple Perfecting Shampoo is a color-correcting shampoo that gently cleanses blonde, bleached, and gray hair while neutralizing unwanted yellow and orange tones. The shampoo works best when used in combination with the Moroccanoil Purple Perfecting Conditioner. This conditioner helps repair and seal the hair cuticles. It also has a detangling effect, reducing damage to your hair while combing. If you want to make your blonde hair softer and more manageable, use the Moroccanoil Treatment – Purple. Use a small amount and apply it to towel-dried or dry hair. Use the product no more than 2 to 3 times a week for optimal results.
Oily hair/oily scalp: Moroccanoil also offers products suitable for oily hair and an oily scalp. Although most Moroccanoil formulas focus on hydration and nourishment, the brand has products that are lightweight and non-greasy. The Moroccanoil Oily Scalp Treatment is designed to restore balance to an oily and irritated scalp. The treatment is effective at restoring the scalp’s sebum production and improving the overall condition of the hair. To use the product, massage 3 to 6 drops thoroughly into every 5 centimeters of scalp. Then, let the product soak in for 5 to 10 minutes. Afterward, wash your hair thoroughly. Use the treatment weekly until the condition of your scalp improves.
Normal hair: Moroccanoil focuses on hydration, shine, and protection. This way, Moroccanoil provides the right amount of moisture and nourishment for normal hair without weighing it down or making it greasy. You can combine the Moroccanoil Moisture Repair Shampoo and the Moroccanoil Moisture Repair Conditioner for daily use to nourish and repair your hair. If you don’t want to wash your hair every day, you can choose to use the Moroccanoil Dry Shampoo Light Tones on your non-wash days. This dry shampoo contains rice starch, a natural ingredient that absorbs excess oil from the hair and removes unpleasant odors. This ensures that your hair feels fresh again and doesn’t look greasy. Moroccanoil Dry Shampoo Dark Tones is suitable for dark hair shades.
What's the best way to use Moroccanoil?
The Moroccanoil Treatment is an award-winning product that leaves hair silky soft, looking healthy, and with a beautiful shine. It promises long-lasting softness, improved manageability, and up to 118% faster blow-drying time. It’s easy to use—just follow these steps:
- Apply a small amount of Moroccanoil Treatment to damp or dry hair.
- Apply evenly from the middle of your hair to the ends.
- Do not rinse
- Dry it with a hair dryer or let it air dry
- Optional: After blow-drying, apply a small amount of Moroccanoil Treatment to the dry ends for extra care.
Follow this step-by-step guide for silky-soft, shiny, and healthy hair.
Tip! Combine a few drops of Moroccanoil Treatment with Moroccanoil Intensive Hydrating Mask, Weightless Hydrating Mask, or Restorative Hair Mask for extra nourishment!
Do you have fine and/or light-colored hair? Then go for Moroccanoil Treatment Light
How often should you use Moroccanoil Treatment?
This depends on your hair type and your needs. For best results, use Moroccanoil Treatment 1 to 2 times a week. Weekly use keeps your hair optimally hydrated, shiny, and in top condition! If your hair feels dry, you can apply a small amount to the dry ends. This helps nourish the ends and prevent them from drying out further.
Doesn't Moroccanoil make your hair greasy?
When you use Moroccanoil products correctly, they won’t make your hair greasy. The formulas are specially designed to provide light hydration without weighing your hair down or leaving it feeling greasy. It’s important to apply a small amount of Moroccanoil Treatment and distribute it evenly throughout your hair, especially if you have fine hair. Be sure to always follow the instructions for each product to prevent your hair from absorbing too much oil.
What are the main benefits of Moroccanoil?
Moroccanoil offers numerous benefits for your hair thanks to its carefully formulated ingredients. The products are rich in argan oil, which deeply hydrates and nourishes the hair, making them ideal for dry, damaged, or lackluster hair. In addition, the formulas help repair damaged hair by strengthening it and protecting it from future damage caused by styling and environmental factors.
Moroccanoil gives your hair a beautiful shine, makes it silky soft, and promotes a healthy appearance. It improves manageability, making it easier to style your hair the way you want. The products absorb quickly without leaving a greasy residue and are suitable for all hair types.
In short, Moroccanoil offers everything you need to keep your hair healthy, shiny, and well-cared-for, while also repairing damage and reducing frizz.
Is there a difference between Moroccanoil Treatment Original and Light?
There’s definitely a difference between Moroccanoil Treatment Original and Light! Moroccanoil Treatment Original is suitable for normal to thick hair and/or for very dry and damaged hair. The rich formula provides the hair with intense hydration!
In contrast, Moroccanoil Treatment Light was specially developed for fine, light-colored, and/or fragile hair. Its lightweight formula is lighter in texture so it doesn't weigh the hair down.
In summary, you could say that if you have thick or very damaged hair, Moroccanoil Treatment Original is the best choice. For thin, fine, or fragile hair, Moroccanoil Treatment Light is the best option!
When should you choose Moroccanoil Treatment Purple?
Moroccanoil Treatment Purple is an excellent choice if you have blonde, gray, or bleached hair. This unique treatment contains tone-correcting violet pigments to neutralize unwanted yellow and orange tones and give your hair a beautiful, natural shine. It’s designed to preserve the cool, bright tone of your hair while delivering the nourishing benefits of the classic Moroccanoil Treatment.
Can Moroccanoil help with frizzy hair?
Yes, Moroccanoil can definitely help with frizzy hair! The products contain argan oil, known for its powerful moisturizing properties. This oil helps soften the hair, reduce frizz, and makes it smoother and more manageable. Regular use can improve hair texture, enhance elasticity, and keep frizz under control.
Moroccanoil also offers the Moroccanoil Frizz Shield Spray, a weightless spray that combats frizz, static, and flyaways. This heat-activated spray helps keep hair looking sleek. Apply the product evenly and use heat to achieve the desired result.
Does Moroccanoil protect against heat styling?
The Moroccanoil Treatment contains silicones that provide protection during heat styling and help prevent moisture loss. Moroccanoil also offers the Moroccanoil Perfect Defense Hairspray. This weightless, heat-protective spray has a nourishing formula enriched with argan oil and vitamins; it hydrates the hair and protects it from the damaging effects of styling tools at temperatures up to 230°C. Ideal if you want to protect your hair from heat!
Can I use Moroccanoil Treatment on wet and dry hair?
Yes, you can apply the Moroccanoil Treatment to wet hair before blow-drying, or to dry hair for extra shine and to tame frizz.
Is Moroccanoil suitable for colored hair?
Absolutely! The Moroccanoil Color Care line is suitable for color-treated hair. This line protects the color from harmful external factors. It has a pH-balanced formula that gently cleanses the hair while restoring and sealing the cuticle to preserve the color.
In addition, the Moroccanoil Color Deposit Mask Clear is designed to give your colored hair a radiant look. This deeply hydrating mask provides salon-quality shine and leaves your hair feeling exceptionally soft.
Can Moroccanoil reduce the time it takes for hair to dry?
Moroccanoil products, such as the Moroccanoil Treatment, contain silicones to provide extra protection during heat styling and to protect the hair from moisture loss. In addition, they can reduce blow-drying time by up to 118%.
Are there any side effects associated with using Moroccanoil?
As far as is known, there are currently no side effects associated with the use of Moroccanoil, provided you use the product according to the instructions on the packaging.
How long does a bottle of Moroccanoil last?
Moroccanoil products do not have an exact expiration date listed on the packaging. Generally, Moroccanoil products have a shelf life of 3 to 4 years, provided they are kept unopened, in a cool, dry place, and away from direct sunlight. However, some products do have a PAO (Period After Opening) indicator. This indicates the minimum length of time the products will retain their maximum effectiveness after opening. You’ll find the PAO in a small icon that looks like a jar with an open lid. It consists of a number followed by the letter M, which stands for “months.” This combination indicates the shelf life in months.
Can Moroccanoil help with hair growth?
Moroccanoil products are primarily designed to hydrate, strengthen, and protect the hair. Although there is no specific evidence that Moroccanoil directly promotes hair growth, the argan oil in the products may contribute to the overall health of the hair. Argan oil is known for its nourishing properties, which help reduce hair breakage and damage. This can indirectly lead to healthier hair, which may result in improved hair growth because the hair is less likely to fall out.
Although argan oil can help improve scalp health and hair structure, it’s important to emphasize that hair growth is influenced by various factors, such as genetics, diet, and overall health. Moroccanoil can therefore help promote healthier-looking hair, but it does not guarantee accelerated hair growth.
Can Moroccanoil weigh down my hair?
No, most Moroccanoil products have a light texture, so they moisturize your hair without weighing it down. The Moroccanoil Treatment, for example, is perfect for both fine and thick hair.
Is Moroccanoil a leave-in product?
Yes, Moroccanoil Treatment is a leave-in product! Apply a small amount to damp or dry hair and distribute it evenly from the ends to halfway up the hair. The product does not need to be rinsed out and can be applied to dry ends after blow-drying for extra care.
What is the difference between Moroccanoil and other hair oils?
The difference between Moroccanoil and other hair oils lies primarily in the ingredients, the formulation, and the way they treat the hair. Moroccanoil is known for its use of argan oil, which is rich in antioxidants, vitamin E, and keratin. This combination makes it particularly effective at hydrating, repairing, and protecting the hair. Other hair oils often contain base oils such as coconut oil, almond oil, or jojoba oil, each of which offers its own benefits but may not have the same specific restorative properties as argan oil.
In addition, Moroccanoil products are designed to provide a light, non-greasy finish, so they don’t weigh hair down, even with daily use. Moroccanoil is also praised for its versatility: in addition to providing hydration, it is often used as a styling product that reduces frizz, adds volume, and provides a beautiful shine . Other hair oils often do not offer the same versatility when it comes to styling.
In short, Moroccanoil stands out thanks to the power of argan oil, its light texture, and its versatility, while other oils are more focused on specific hair needs and may be less effective for styling purposes.
Is Moroccanoil suitable for daily use?
The Moroccanoil Treatment is excellent for daily use because it moisturizes your hair without leaving a greasy residue. This makes it an ideal choice for daily care. You can even apply it to the ends of your hair after styling for an extra nourishing effect and a beautiful shine. The product helps soften and repair your hair while maintaining a lightweight texture, so your hair doesn’t feel heavy.
What does Moroccanoil smell like?
Moroccanoil has a unique scent inspired by the Mediterranean region. It combines warm, spicy amber notes with sweet floral scents. This fragrance, known as Fragrance Originale, is characteristic of all Moroccanoil products. Unless otherwise indicated, Moroccanoil’s body care products also feature this specific fragrance. It offers a luxurious, refined fragrance experience that lingers, making using their products even more enjoyable!
Summary
Moroccanoil is a leading brand in hair and skin care, known for its use of argan oil—a powerful ingredient that provides intense hydration, repair, and protection for hair and skin.
The brand offers a wide range of products suitable for various hair types, from dry and damaged hair to fine and thick hair. Thanks to its versatile formulas, which also contain keratin and flaxseed oil, Moroccanoil not only gives hair a healthy shine but also helps improve hair structure and reduce frizz.
The products are easy to use and ideal for daily use, without weighing down the hair. Whether you’re looking for a nourishing mask, a styling product, or a restorative treatment, Moroccanoil offers the perfect solution for your hair care needs. With its signature scent and effectiveness, Moroccanoil remains a favorite among both professional stylists and consumers worldwide!
Moroccanoil at Johnbeerens.com
Moroccanoil’s retail partners have been carefully selected. Johnbeerens.com is a proud retailer of this wonderful brand and therefore displays the “Authorized Seller” logo. When you purchase Moroccanoil products from Johnbeerens.com, you can be sure that the products are 100% authentic Moroccanoil.


































