Advice & inspiration
New Year's Glow Up: how to steal the show on New Year's Eve
Masks and at-home treatments: what works, and what’s better left to a professional?
Healthy, shiny hair starts with a good hair care routine, but sometimes shampoo and conditioner alone aren’t enough. A hair treatment can make that little extra difference. Still, there’s an important difference between what you can do yourself at home and what’s better left to a professional.
From day to night: how to keep your hairstyle in place all day and night
Hair care mistakes we all make - how can you avoid them?
Top 5 must-have products for blonde hair
Fall hair care - how to restore your hair after the summer sun & prepare it for the colder months
How to choose the right hair dryer, straightener, or curling iron - the ultimate guide for customers torn between brands & models.
GlowXX: The luxury self-tanning revolution for every skin type
GlowXX is a luxurious and inclusive self-tanning brand, intended for everyone and designed for all skin types and desired shades. They offer a safe and healthy alternative to sunbathing by developing products with high-quality, natural ingredients. Their motto is therefore: “Where confidence meets elegance”
NOW AVAILABLE: K18 AirWash™ Dry Shampoo
Are you looking for a revolutionary solution to keep your hair fresh and clean between washes? Then we have good news for you! K18 AirWash™ dry shampoo is expected in February and is the perfect solution for anyone who wants to give their hair a quick refresh without having to wash it.
NEW: amika superfruit star lightweight hair styling oil
We have great news for you! The amika superfruit star lightweight hair styling oil is available! This revolutionary hair oil is the perfect solution for anyone looking for stronger, healthier, and shinier hair. Best of all, this hair oil is suitable for all hair types.
Winter sports essentials: Protect yourself and your hair from the cold and the sun!
Winter sports are a great way to enjoy the snow, fresh air, and beautiful mountains, but while you're on the slopes, your skin and hair are exposed to extreme weather conditions. To make the most of your vacation, sun protection, skincare, and hair care are essential. Find the ultimate winter sports must-haves for your trip here!
Always a summer glow: Here’s how to self-tan!
Would you like a beautiful summer tan without baking in the sun for hours? That’so self-tanner is the perfect solution! With the right products and techniques, you can achieve a natural, even tan. In this blog, we’ll discuss the dos and don’ts of self-tanner, common mistakes, and how That’so products can take your routine to the next level.












