Especially for colored (damaged) hair! Kérastase’s new line: Chroma Absolu!

Dyeing your hair is so commonplace these days, but it can still have quite an impact on the structure and health of your hair. That’s why it’s so important to take good care of your hair between color treatments. This prepares your hair for the next treatment and helps repair damage from previous ones. With the right hair care, you can keep your hair looking radiant and healthy despite coloring it. Kérastase has launched a new line especially for this: Kérastase Chroma Absolu. It’s specially formulated for colored hair, including colored and damaged hair. Do you color your hair regularly? Then this Kérastase line is an absolute must-have. In this blog, I’ll tell you why!

How does hair dye affect your hair?

There are countless reasons to dye your hair. You’re ready for a change, you want to cover your gray strands, you want to go a little lighter in summer and a little darker in winter, and so on!

But what effect does hair dye actually have on your hair? Hair dye consists mainly of chemicals, which can damage your hair. Before you dye your hair, it first needs to be lightened. This is done with hydrogen peroxide, a chemical that can damage the structure of your hair and scalp. That’s because hydrogen peroxide causes the hair cuticles on the outside of the hair to open, when they should actually stay closed. As a result, your hair becomes dry, dull and (eventually) thinner. You may also experience allergic reactions such as itching and skin irritation if you’re sensitive to the chemicals. If you’ve been dyeing your hair for a long time without any itching or skin irritation, you’re not allergic to it.

Dyeing your hair may sound quite harsh, but if you do it the right way, it doesn’t have to cause much harm. Not all types of hair dye are equally bad for your hair. How often you dye your hair also makes a big difference. Make sure to leave enough time between color treatments so your hair has a chance to recover. Some hair dyes contain less than 5% hydrogen peroxide and ammonia, making them less damaging to your hair. If you’ve been coloring your hair regularly for a long time, either at home or at the salon, it’s likely been through a lot and is damaged. The right products will nourish and care for your colored hair, helping the hair cuticles close again. Kérastase’s new Chroma Absolu hair care line protects color and is suitable for every type of sensitive or damaged, medium to thick colored hair.

Meet Kérastase’s color-protecting line: Chroma Absolu!

Chroma Absolu products have a unique formula that allows them to penetrate to the core of the hair, filling porous areas and strengthening the hair from within for healthier, softer hair and more vibrant color. Chroma Absolu addresses the three main challenges faced by users of color-care products: porosity and breakage, color-induced frizz and color instability, and dullness. Chroma Absolu uses its innovative new technology, with three ultra-caring acids and Centella Asiatica, a healing plant that has been used for thousands of years and helps restore fiber health, to restore hair health from within. The line consists of a wide range of products that provide optimal care for your hair. I’ll list the products and explain what each one does for colored hair.

Bain Riche Chroma Respect Shampoo

Looking for a good shampoo for colored hair? This Kérastase shampoo for colored hair protects color and contains lactic acid. It’s suitable for all types of sensitive or damaged, medium to thick colored hair. This light pink, transparent, rich gel formula cleanses and nourishes the hair while respecting the hair fibers to protect color from fading.

Bain Chroma Respect Shampoo

Unlike the shampoo above, this one has a light pink, lightweight gel formula that gently cleanses and hydrates the hair while respecting the hair fibers to protect color from fading. This Kérastase shampoo is suitable for all types of sensitive or damaged, fine to medium hair. Both shampoos have the same effect; the ‘Riche’ version simply has a richer texture and is suitable for medium to thick hair. These are truly the best shampoos for colored hair!

Fondant Cica Chroma Conditioner

Chroma Absolu Fondant Cica Chroma is an anti-porosity strengthening conditioner with amino acids. Like the other products, this conditioner is suitable for all types of sensitive or damaged, fine to medium colored hair. This powerful yet lightweight, light pink cream formula can penetrate to the core of the hair to fill porous areas, hydrate and strengthen hair from within for healthier hair and long-lasting radiance.

Sérum Chroma Thermique

Kérastase Chroma Absolu Sérum Chroma Thermique is a universal anti-frizz, antioxidant heat-protective serum for all types of sensitive or damaged colored hair. This lightweight, moisturizing, milky formula cares for colored hair while also providing intensive protection against various external aggressors: UV damage, humidity, heat and oxidative stress. The product has a milky texture and can be applied to damp, towel-dried hair. The serum also protects against heat, so after applying it, you can style your hair as desired. It can also be applied as an extra treatment without using heat tools.

Chroma Absolu Masque Vert Neutralisant

Masque Vert Neutralisant is a color-perfecting mask that counteracts red undertones in dark brown, colored or uncolored hair. This hydrating, emerald green color-correcting formula instantly neutralizes unwanted red undertones for a deeper, cooler brown shade. Specially developed for all hair types with a dark brown (colored) shade, it’s also suitable for natural (uncolored) brown hair. We recommend using this mask at least once a week.

Chroma Absolu Soin Acide Gloss

Soin Acide Chroma Gloss is a rinse-out gloss treatment that renews the hair’s surface, suitable for all types of sensitive or damaged colored hair. This transparent, liquid formula transforms into a rich white cream texture when it comes into contact with water. It’s a wonder formula that deeply nourishes the hair fibers. This product intensely hydrates, nourishes and strengthens the hair, reducing porosity for longer-lasting color.

Masque Chroma Filler

Masque Chroma Filler is a deep-acting, filling and color-protecting anti-porosity mask for all types of sensitive or damaged, medium to thick colored hair. This light pink, rich cream formula can penetrate to the core of the hair to fill porous areas and strengthen the hair from within for healthier, softer hair. This mask restores shine and radiance to your hair color while nourishing and strengthening your hair.

Tips for taking the best care of colored hair!

In addition to using products designed for colored hair, such as the Kérastase Chroma Absolu line, there are a few other things you can do to preserve your hair color and keep your hair healthy. Follow these tips and use the Kérastase Chroma Absolu line to keep your colored hair well cared for, healthy and shiny.

  • Are you rinsing your hair in the shower? Use lukewarm water instead of hot water; the warmer the water, the faster your color fades.
  • You’re cold and could stay under the shower for hourrrs. It can feel wonderful, but be careful not to keep your hair under the (lukewarm) water for hours. Because colored hair is more porous, it absorbs and loses moisture more quickly, causing the color to fade. So don’t keep your hair under the faucet any longer than necessary, just long enough to rinse it.
  • Get your ends trimmed regularly. You don’t need a full color treatment every time you visit the salon; you can also go more often just to have your ends trimmed. The healthier your hair is, the longer your color will last.
  • Always use a heat protectant, whether your hair is colored or not. It protects your hair from the heat of styling tools such as blow-dryers and straighteners and helps prevent damage.

Order Kérastase Chroma Absolu at JohnBeerens.com

Do you color your hair (regularly) and are you looking for the right hair care products to protect your hair color? Kérastase’s new product line has a unique formula that protects hair from within, protects your hair color, and makes your hair healthier with a beautiful shine. Curious to find out what these products can do for your colored hair? Order Kérastase Chroma Absolu quickly and easily at JohnBeerens.com. Do you have any questions or comments after reading this blog? Leave them in the comments!

— myrte Bernaerts