Description

Alter Ego Pure Light Cream is a cream formula that lightens hair by up to 7 levels. The formula provides maximum control and is easy to use for a variety of lightening techniques. It is ideal for sun-kissed effects, foil techniques, freehand techniques, and other lightening techniques. In addition to these techniques, the formula is also suitable for bleaching hair. Alter Ego Pure Light Cream is also suitable for full-head lightening when used with Alter Ego Total Blond Activator. The creamy consistency ensures ideal adhesion to the outer layer of the hair. This also helps the active ingredients absorb better into the hair. Alter Ego Pure Light Cream contains Active Shine Complex, which gives hair a beautiful shine.

Lightens hair by up to 7 levels
Maximum control
Suitable for bleaching
Suitable for a variety of lightening techniques
Full-head lightening
Ideal adhesion

Directions:

Alter Ego Pure Light Cream is suitable for a variety of techniques, each with its own mixing ratio:

1:1.5 creates a thicker consistency and is ideal for freehand techniques.

1:2 creates a thinner consistency and is ideal for foil techniques.

1:2 is ideal for full-head lightening.

Results:

Alter Ego Pure Light Cream lightens hair by up to 7 levels, allowing you to achieve a customized color result. Active Shine Complex creates a beautiful shine, resulting in radiant color and healthy-looking hair.

Key features