Description

Alter Ego Pure Light Cream is a cream formula that lightens hair by up to 7 shades. The formula provides maximum control and is easy to use for various bleaching techniques. It is ideal for sun-kissed effects, foil techniques, hands-free techniques, and other bleaching techniques. In addition to these techniques, this formula is also suitable for decoloring hair. Furthermore, Alter Ego Pure Light Cream is suitable for full-head bleaching when used in combination with Alter Ego Total Blond Activator. The creamy texture ensures ideal adhesion to the outermost layer of the hair surface. This allows the active ingredients to be better absorbed into the hair. Alter Ego Pure Light Cream contains the Active Shine Complex, which gives the hair a beautiful shine.

7-color light
Maximum control
Suitable for bleaching
Suitable for various bleaching techniques
Complete blondering
Ideal adhesion

Usage:

Alter Ego Pure Light Cream is suitable for various techniques, which means there are different mixing ratios:

A 1:1.5 ratio results in a thicker consistency and is ideal for freehand techniques.

A 1:2 ratio results in a smooth consistency and is ideal for foil techniques.

A 1:2 ratio is ideal for a full batch.

Result:

Alter Ego Pure Light Cream lightens hair by up to 7 shades, allowing you to achieve a customized color result. The Active Shine Complex creates a beautiful shine, resulting in radiant color and healthy-looking hair.

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Key Features