Sweet Professional The First Shampoo 500ml

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Description

The First Shampoo by Sweet Professional is a revolutionary straightening system in the form of a shampoo, specially developed to temporarily straighten hair safely, effectively, and gently. This innovative formula contains a unique combination of organic acids, such as hyaluronic acid, glycolic acid, lactic acid, salicylic acid, and alpha-lipoic acid. These acids bind to the natural proteins in the hair and create chemical bonds that, when combined with heat, temporarily restructure the hair fiber. This leaves the hair straight, smooth, and frizz-free, without causing damage.

The active ingredients come from the world of dermocosmetics and have been specially adapted to deeply condition, strengthen, and add shine to the hair. The formula is completely free of harmful chemicals, releases no fumes or odors, does not change hair color, and is safe to use on all hair types.

Directions

  • Using The First is quick and easy. After washing with a clarifying shampoo, towel-dry the hair, then apply The First Shampoo evenly throughout.
  • The product only needs to be left on for ten minutes. Then rinse the hair lightly (not completely), blow-dry it fully, and carefully straighten it with a flat iron at approximately 230 °C to activate the active ingredients.
  • Thanks to this quick and safe application, the treatment is ideal for both salons and professional use at home.

Results

After treatment with The First Shampoo, the hair looks visibly smoother, straighter, and shinier, with results lasting up to twelve weeks. Frizz is significantly reduced, the hair feels silky soft, and it has a healthy, full appearance thanks to the formula’s Botox effect. Depending on the hair type, natural curls can be defined or gently relaxed without the hair losing its natural movement. The treatment strengthens the hair structure, provides a long-lasting blow-dry boost, and delivers unparalleled texture and shine.

Furthermore, The First is compatible with all other chemical treatments and leaves hair color completely intact. It is a safe, organic solution for anyone looking for professionally smooth, healthy hair without compromising on product quality or safety.

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Key features
  • A unique, gentler thermal straightening system in shampoo format than traditional keratin treatments.
  • Contains organic acids, including hyaluronic, glycolic, lactic, and salicylic acids, for both care and effectiveness.
  • Just 10 minutes of processing time, with quick application and professional results.
  • No fumes or odors, safe to use even in salons without ventilation.
  • Free from harmful chemicals, with an organic, safe formula.
  • Up to 12 weeks of straight, frizz-free hair and a long-lasting blow-dry boost.
  • Does not change hair color; safe for color-treated or chemically treated hair.
  • Compatible with all other chemical treatments, making it flexible for use in salons.
  • Botox effect and exceptional shine, for fuller, healthier-looking hair.
  • Suitable for all hair types, from straight to curly.
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Specifications
Brand Sweet Professional
Contents 500ml
Hair Type All hair types
SKU PA00341/3
Barcode 7898584622403
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Ingredients

Water, Sodium Laureth Sulfate, Glycolic Acid, Lactic
Acid, Cocamidopropyl Betaine, Parfum, Salicylic Acid,
Hyaluronic Acid, Thioctic Acid.

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