Description
Sweet Professional’s The First Shampoo is a revolutionary straightening system in the form of a shampoo, specially developed to temporarily straighten hair in a safe, effective, and gentle way. This innovative formula contains a unique combination of organic acids, such as hyaluronic acid, glycolic acid, lactic acid, salicylic acid, and alpha-lipoic acid. These acids bind to the natural proteins in the hair and create chemical bonds that, when combined with heat, cause a temporary restructuring of the hair fiber. This leaves the hair straight, smooth, and frizz-free, without causing any damage.
The active ingredients are derived from the world of dermo-cosmetics and have been specially formulated to intensively nourish, strengthen, and add shine to the hair. The formula is completely free of harmful chemicals, emits no fumes or odors, does not alter hair color, and is safe for use on all hair types.
Usage
- Using The First is quick and easy. After washing your hair with a cleansing shampoo, towel-dry it, then apply The First Shampoo evenly throughout your hair.
- The product only needs to be left on for ten minutes. After that, rinse the hair lightly (do not rinse it out completely), blow-dry it until completely dry, and then carefully style it with a flat iron set to approximately 230 °C to activate the active ingredients.
- Thanks to this fast and safe application, the treatment is ideal for both salons and professional use at home.
Result
After treatment with The First Shampoo, hair is visibly smoother, straighter, and shinier, with results that last up to twelve weeks. Frizz is significantly reduced, hair feels silky-soft, and takes on a healthy, full appearance thanks to the formula’s Botox-like effect. Depending on hair type, natural curls can be defined or subtly relaxed without the hair losing its natural movement. The treatment strengthens the hair structure, provides a long-lasting blow-dry boost, and delivers unmatched texture and shine.
In addition, The First is compatible with all other chemical treatments and leaves hair color completely intact. It is a safe, organic solution for anyone looking for professionally smooth and healthy hair, without compromising on the product’s quality or safety.
Key Features
Specifications
| Brand | Sweet Professional |
|---|---|
| Contents | 500ml |
| Hair Type | Alle haartypes |
| SKU | PA00341/3 |
| Barcode | 7898584622403 |
Ingredients
Sweet Professional The First Shampoo 500ml
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Key Features
Specifications
| SKU | PA00341/3 |
|---|---|
| Barcode | 7898584622403 |
| Brand | Sweet Professional |
| Contents | 500ml |
| Hair Type | Alle haartypes |


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