Professional and sustainable hair care by REF
REF is a leading Swedish hair care brand known for its professional products, with sustainability and quality at the forefront. Since its founding, REF has been committed to creating hair products that are both effective and environmentally friendly. The brand uses 100% vegan ingredients and avoids sulfates, so you’re doing something good not only for your hair but also for the planet.
Why choose REF hair care?
- 100% vegan and cruelty-free
- Free from sulfates and parabens
- Professional salon quality for home use
- Suitable for every hair type
- Sustainable and environmentally conscious formulas
- Nourishes, strengthens, and protects hair
- Developed with natural ingredients and innovative technologies
Innovative formulas with nourishing ingredients
At REF, it’s all about the perfect combination of nature and science. The products are enriched with powerful ingredients such as quinoa protein, which helps restore and strengthen hair. This protein, a plant-based alternative to keratin, contains a wide range of amino acids that are essential for hair growth and health.
REF also uses a naturally derived UV filter from sunflower oil to protect your hair from harmful rays, keeping its color vibrant and preventing fading.
REF product lines for every hair type
REF offers a wide selection of hair care products divided into different lines, making it easy to find the products that suit your specific hair type and needs.
REF Illuminate Colour: Specially developed for color-treated hair, this line helps preserve color and protect it from UV rays.
REF Intense Hydrate: This line provides intensive hydration for dry and damaged hair, helping it look healthy and shiny again. REF Intense Hydrate Shampoo is perfect for daily cleansing and care
REF Ultimate Repair: Designed to restore damaged hair with deep hydration and strengthening.
REF Weightless Volume: Perfect for fine hair that needs a volume boost without being weighed down.
REF Cool Silver: The ideal line for blonde, gray, and bleached hair affected by unwanted yellow or warm tones.
Professional REF styling products
In addition to its care lines, REF also offers a range of styling products to help you create your desired look:
REF Fiber Mousse: This mousse provides strong hold and texture, ideal for creating volume and a defined style without leaving hair feeling sticky.
REF Curl Power: Perfect for defining curls, this cream hydrates and strengthens hair’s natural texture, giving you beautiful, bouncy curls.
REF Texture Spray: This spray creates a relaxed look with a matte finish and offers a light hold, allowing you to style your hair without weighing it down.
Why is REF Shampoo so popular?
REF Shampoo is among the most popular professional shampoos thanks to its sulfate-free formulas and nourishing ingredients. The shampoos gently cleanse hair without stripping away its natural oils. This helps hair feel healthy, soft, and shiny.
REF shampoos are also suitable for different hair types, such as dry, color-treated, blonde, and fine hair. Thanks to their professional formulas, you can enjoy salon-quality hair care at home.
REF Conditioner for soft, nourished hair
A good conditioner is essential for healthy hair, which is why REF Conditioners are designed to deeply nourish, hydrate, and protect hair. The conditioners help reduce tangles, make hair easier to comb, and leave it smooth and shiny.
Whether your hair is dry, damaged, or color-treated, REF has a conditioner to suit its needs. Thanks to their lightweight formulas, the products condition hair without making it feel heavy or greasy.
More volume with REF Fiber Mousse
REF Fiber Mousse is one of REF Stockholm’s most popular styling products. This professional hair mousse gives hair long-lasting volume, texture, and body without feeling sticky.
The mousse is perfect for adding body to fine or limp hair while providing flexible hold and a natural finish. Ideal for blow-drying, volumizing styles, and long-lasting looks.
Discover REF at JohnBeerens.com
At John Beerens, you’ll find the complete REF range. Whether you’re looking for shampoos, conditioners, styling products, or hair masks, REF offers the right care for every hair type. With a focus on sustainability and high-quality results, REF helps your hair look its best while also making a positive impact on the environment.
Discover the world of REF and experience for yourself the unique blend of nature and science this brand has to offer. Visit JohnBeerens.com and give your hair the care it deserves with REF hair care products.
