What causes dry hair?
After decades of advanced research, Kérastase understands the problem behind dry hair. It is caused by both internal and external factors. It affects the health of the scalp and hair, not to mention the appearance and self-confidence of those who suffer from it. Kérastase has discovered that the main cause of dry hair is a lack of nutrients. A lack of nourishment at three different stages, from scalp to hair ends.
When hair becomes dry, the cuticles become damaged and the fiber loses its essential building blocks: proteins and lipids. At a microscopic level, the cuticles gradually open up and become fewer until they disappear completely. This results in dry, rough, and even brittle hair.
Internal factors that can cause dry hair
Dry hair can occur naturally. Some people have insufficient sebum production, meaning that an adequate protective film does not form on the fiber's surface. This problem is usually genetic, so the hair needs regular lifelong nourishment with highly nourishing products that make up for the lack of sebum.
External factors that can cause dry hair
- Repeated combing and brushing of the hair
- UV rays & heat
- Water & humidity
- Chemical treatments
When hair is exposed to any of the factors listed above, the cuticle is damaged and the essential proteins and lipids in the fiber are depleted, compromising the fiber's natural protective barrier. As a result, the hair no longer feels as soft and smooth and is harder to comb through. Split ends appear more quickly, and the hair soon looks dull and less healthy.
Say goodbye to dry hair
Now that you know what causes dry hair, you probably also want to know what you can do about it. We definitely have the answer! With the following products, you can say goodbye to dry hair for good.
Kérastase Nutritive offers a solution for dry hair, providing the right nourishment from scalp to ends for all types of dry hair.
Why Kérastase Nutritive is the range you need to try
The new Nutritive tackles the problem from scalp to ends and addresses the main cause of dry hair: nutrient deficiency. The Nutritive range consists of 10 (!) products with rituals for cleansing, caring for, and protecting against all types of dryness, for healthy-looking, nourished hair.
Kérastase Nutritive products contain luxurious formulas that restore dry, depleted hair. You can think of the new Nutritive as a nourishing boost for hair. When hair is dry and rough and looks dull, it's a sign that it lacks essential nutrients. Nutritive offers luxurious formulas that nourish hair while still leaving it feeling light.
As well as making hair look healthy and nourished, the line's scent is absolutely irresistible. The products offer an iconic fragrance experience. Describe the scent in three words? Addictive, uplifting, and nostalgic!
What products are included in the Kérastase Nutritive range?
Kérastase Nutritive Bain Satin – moisturizing shampoo with essential nutrients for dry hair.
A gentle formula that deeply cleanses dry hair while replenishing it for an airy finish.
- Revitalizes and strengthens hair to combat dehydration.
- Restores hair thickness and shine while improving moisture retention and leaving hair softer.
Kérastase Nutritive Bain Satin Riche – a highly nourishing, rich shampoo with essential nutrients for very dry hair
A highly nourishing formula that deeply cleanses very dry hair while replenishing moisture and comfort with a creamy lather, without friction.
- Revitalizes and strengthens hair to combat dehydration.
- Restores the hair’s thickness and shine while improving moisture retention and making hair softer.
Kérastase Nutritive Vital Milk – highly nourishing, lightweight detangling conditioner for dry, fine to medium hair
A powerful, airy formula that penetrates the hair fiber to intensely hydrate and seals the hair cuticles to lock in moisture for longer.
- Provides powerful protection against external aggressors
- Strengthens the hair’s natural hydrolipid barrier
- Repairs the damaged fiber barrier
- Restores elasticity and manageability
Kérastase Nutritive Intense Mask – intensely nourishing and concentrated soft hair mask for very dry, fine to medium hair.
A lightweight cream formula that delivers a powerful dose of concentrated nutrients to intensely strengthen and nourish.
- Replenishes fibers with essential nutrients
- Restores elasticity and manageability
- Leaves a film that powerfully protects hair against chronic dryness
Kérastase Nutritive Lotion Thermique Sublimatrice – beautifying detangling blow-dry mist for dry, fine to medium hair.
A lightweight, milky leave-in that revitalizes hair by hydrating the hair fiber, providing improved repair, elasticity, and nourishment.
- Instant softness, radiant shine, and a satin finish
- Preserves the hair’s natural barrier to prevent moisture loss
- Reduces flyaways and frizz
- Protects against heat up to 230 degrees
Kérastase Nutritive Nectar Thermique – blow-dry milk that helps fight frizz, for dry, medium to thick hair
This nourishing shine milk protects hair exposed to styling tools.
- Leaves a layer that protects hair from chronic dryness
- Makes hair easy to style and more manageable
- Reduces flyaways and frizz
- Protects against heat from styling tools
- After each use, hair feels supple, soft, and shiny again
Kérastase Nutritive Nutri-Supplement Scalp Serum – healthy, hydrating serum for a dry scalp
This serum is a powerful formula that improves the scalp’s hydration levels and protects it to restore total comfort.
- An instant hydration boost for the scalp
- Creates an optimal foundation for new hair
- Nourishes the scalp with essential vitamins
Kérastase Nutritive Nutri-Supplement Split Ends Serum – concentrated, nutrient-rich serum for dry, split ends
This serum has the texture of a clear oil. It’s an intensely nourishing oil that instantly treats dry, split ends.
- Replenishes lipids to restore hair ends
- Instantly smoother, more even feel
- Locks in nourishment to prevent split ends
- Fewer flyaways and less frizz
Kérastase Nutritive 8H Magic Night Serum – deeply nourishing night serum for dry hair
This serum can definitely be described as magical. In just 8 hours of sleep, hair is revitalized and renewed.
- Protects against friction from your pillow
- Restores fiber hydration with an intense, 8-hour effect
- Restores radiant, youthful fibers overnight
- Helps restore natural hydration levels
Kérastase Nutritive for dry hair
The products in the Kérastase Nutritive range are an absolute must-have for anyone with dry hair. They restore the hair, leaving it looking vibrant and radiant again. Kérastase products are available at johnbeerens.com.
Do you have any questions after reading the blog? Leave them in the comments, and one of our beauty specialists will get back to you as soon as possible.
Love,
