Everything about keratin

What is keratin? 

Keratin is a protein produced naturally by the body that is essential for both the internal structure of the hair and the outer hair cuticle. You could say that keratin is the hair’s most important building block. It’s therefore unfortunate that hair can lose its naturally occurring keratin due to various external factors, such as heat styling tools or hair coloring. Unlike keratin in the skin, keratin in the hair is unfortunately not replenished by the body.

What does keratin do?

Heat styling tools such as hair dryers, curling irons, and straighteners are now part of our daily haircare routines. However, however you look at it, these tools damage the hair and reduce the amount of keratin in it. Coloring or bleaching your hair can also cause this. Because keratin helps protect and repair hair, it is often added to professional hair products. These products replace the protein that has been lost, helping to leave your hair repaired, soft, and healthy.

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Keratin treatment and hair repair: How does it work?

Keratin treatments have become a huge trend in recent years. These treatments replenish your hair’s lost building blocks: your hair is treated with a high dose of keratin. This treatment is ideal if your hair is weak and dry, for example, due to coloring or regular use of heat styling tools. The keratin in your hair is replenished, helping to repair and strengthen it. And the good news is: the smooth, shiny results of this treatment last for up to 5 months! A keratin treatment can save you a lot of frustration and bad hair days. ;-)

A keratin treatment doesn’t just make your hair smooth, soft, and frizz-free; it also helps it grow faster. Since your hair is already healthy and well cared for, you no longer need to use heat styling tools such as a hair dryer and/or straightener every day. This prevents hair damage, keeping your hair healthy and strong!

Which hair types are suitable for a keratin treatment?

Another major advantage of a keratin treatment is that it is suitable for every hair type. It doesn’t matter whether you have coarse, curly hair, straight hair, or curls. What’s more, keratin causes no damage because it is a natural substance produced by the body. At Johnbeerens.com, we recommend visiting a professional hairdresser for a keratin treatment. That way, you can be sure of a beautiful, shiny result and avoid any mishaps. Still want to buy a keratin kit and try it out at home? We have various products to help, tailored to your hair type. If you’re unsure or need help and advice, you can always contact a professional for the best results!

How do you care for your hair after a keratin treatment?

There are several things to keep in mind after a keratin treatment. Depending on the type of keratin, for example, you may need to wait a few hours before washing your hair. Using the right shampoo and haircare products is also important for the final result. It is recommended that you use a sulfate-free shampoo. Sulfates are salts that dry out the hair and affect how the keratin treatment works.

Fortunately, we offer a range of sulfate-free shampoos. The Biosilk Hydrating Therapy Shampoo, for example, is an excellent choice. This shampoo is free of sulfates and parabens and hydrates, cleanses, and strengthens the hair. For the best results, it is important to keep the protein in your hair balanced. Haircare products containing keratin can help you do this. The CHI Keratin Rebuild, Revive & Protect Kit is a must-have in your haircare routine if you want the best results. This intensive care kit contains all the products your hair needs to maintain perfect results. After using it, your hair will be strengthened, repaired, and protected. It will also feel silky soft and be frizz-free. This way, you’ll get the best results and enjoy your perfect, shiny, healthy locks for even longer. We’ve also recently added a new keratin brand to our shelves: Keratin Complex. Hairdressers, customers, and colleagues who have already tried it think it’s a game-changer!

Order the best keratin haircare from JohnBeerens.com

Keratin is the solution to almost every hair problem, whether your hair is dry, damaged, or frizzy, or you simply want to refresh it. At JohnBeerens.com, you can buy a range of keratin haircare products from well-known brands such as CHI, Keratin Complex, and KHS. Wondering which one is right for you? Ask one of our beauty care advisors for advice or leave a comment below.